Privacy Policy

Effective Date: May 3, 2026

1.  Introduction

Russell Heating and Air (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy and ensuring you have a positive experience on our website and when interacting with our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.russellheatingandair.com (the “Site”) and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site or services.

2.  Information We Collect

2.1  Information You Provide Directly

We collect information you voluntarily provide when you:

• Contact us via phone, email, or our online contact forms
• Request a quote or estimate for our heating and air conditioning services
• Subscribe to our newsletter or promotional communications
• Complete service requests or purchase orders
• Create an account on our Site

This information may include:

• Name and contact information (phone number, email address, physical address)
• Service address and property details
• Payment information and billing details
• Communication preferences and service requests

2.2  Information Collected Automatically

When you visit our Site, we automatically collect certain information about your device and browsing activity, including:

• IP address and device identifiers
• Browser type, operating system, and device information
• Pages visited, time spent on pages, and click patterns
• Referring/exit pages and URLs

3.  How We Use Your Information

We use the information we collect for the following purposes:

Providing and delivering our heating and air conditioning services

• Processing service requests, quotes, and payments
• Sending service-related communications and updates
• Improving and optimizing our website and services
• Conducting marketing and promotional activities (with consent where required)
• Responding to your inquiries and customer service requests
• Complying with legal obligations and preventing fraud
• Analyzing website usage and trends

4.  SMS and Text Message Communications

4.1  Opt-In Consent

By providing your phone number and agreeing to receive SMS or text messages from Russell Heating and Air, you explicitly consent to receive marketing and service-related messages from us via SMS or text. This includes messages about special offers, promotions, service reminders, appointment confirmations, and other business communications.

We will only send SMS messages to phone numbers for which we have obtained prior written consent. Standard message and data rates may apply.

4.2  Message Frequency

You agree that Russell Heating and Air may send you text messages at any frequency, though we will attempt to keep messages to a reasonable number per month. Message frequency will depend on your account activity and communication preferences.

4.3  Opt-Out Instructions

You may opt-out of receiving SMS messages from Russell Heating and Air at any time by:

• Replying “STOP” to any text message from us
• Contacting us directly at the phone number or email address provided below
• Updating your communication preferences through your account (if available)

After you opt-out, we will stop sending promotional SMS messages. However, we may continue to send transactional messages related to your active service requests or accounts.

4.4  Message Content

Text messages may contain service confirmations, appointment reminders, promotional offers, and other business-related communications. All SMS communications comply with applicable laws and regulations.

5.  Information Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With vendors and service providers who assist us in operating our business, processing payments, and delivering services
• Legal Requirements: When required by law, court order, or government request

Business Transfers: In connection with a merger, acquisition, or sale of our business

• Fraud Prevention: To protect against fraud, security threats, or other illegal activity
• With Your Consent: When you explicitly agree to share your information with third parties

We do not sell your personal information to third parties for marketing purposes.

6.  Data Security

Russell Heating and Air implements appropriate technical, administrative, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These security measures include:

• SSL/TLS encryption for data transmitted over the internet
• Secure password requirements
• Limited access to personal information by authorized personnel
• Regular security assessments and updates

However, no data transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You use our Site at your own risk.

7.  Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, and protect our legitimate business interests. Service-related data may be retained for the duration of our business relationship plus an additional period to comply with applicable law. You may request deletion of your personal data at any time by contacting us, subject to our legal retention obligations.

8.  Cookies and Tracking Technologies

Our Site uses cookies, web beacons, and similar tracking technologies to enhance your experience, remember your preferences, and track website usage. These technologies allow us to:

• Remember your login information and preferences
• Analyze traffic patterns and user behavior
• Deliver personalized content and advertisements
• Improve Site functionality and performance

You may disable cookies through your browser settings, though this may limit your ability to use certain Site features.

9.  Your Privacy Rights

Depending on your location, you may have the following rights:

• Right to Access: Request access to the personal information we hold about you
• Right to Correct: Request correction of inaccurate or incomplete information
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of marketing communications and data sales

Right to Data Portability: Request a copy of your data in a portable format

To exercise any of these rights, please contact us using the information provided in Section 13 below.

10.  Third-Party Links and Content

Our Site may contain links to third-party websites and services. This Privacy Policy applies only to our Site and services. We are not responsible for the privacy practices of third-party websites. Please review the privacy policies of any third-party websites before providing your information.

11.  Changes to This Privacy Policy

Russell Heating and Air may update this Privacy Policy at any time. We will notify you of material changes by posting the updated policy on our Site and updating the “Effective Date” above. Your continued use of our Site following the posting of changes constitutes your acceptance of those changes.

12.  Children’s Privacy

Our Site and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will promptly delete such information and terminate the child’s account or access. Parents or guardians who believe their child’s information has been collected should contact us immediately.

13.  Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Russell Heating and Air

Email: privacy@russellheatingandair.com

Website: www.russellheatingandair.com

For SMS-related inquiries or to manage your communication preferences, please contact us using the information above.